In partnership with Insurance Bureau of Canada (IBC), the Emergency Preparedness Challenge was developed to increase public awareness about emergency preparedness. The Challenge was a tremendous success with more than 6,300 people from across the province participating. Highlights include:

• Over 70 media stories
• A 50 per cent increase in distribution Emergency Preparedness Week promotional products to stakeholders province-wide such as posters and postcards compared to 2009
• More than 16,000 visitors to the Challenge website
• Thirty-seven (37) joint provincial-community events

“Take the Challenge”

You can’t always predict an emergency, but you can prepare for one.

From April 29 to May 31, 2010, residents of Ontario age seven and older participated in the Challenge by visiting www.ontario.ca/beprepared. The Challenge consisted of five short age-appropriate (children, youth and adult) multiple choice questions. Those who successfully completed the quiz were eligible to win prizes.

Prizes were provided by IBC, and included laptops, gift certificates, gaming consoles and movie packages.

Individual prize winners were drawn on June 2, 2010.